APA Citation

Hoffman, K. D., & Bateson, J. E. G. (2002). Essentials of services marketing: Concepts, strategies & cases (2nd ed.). Fort Worth: Horcourt College Pub..

Chicago Style Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing: Concepts, Strategies & Cases. 2nd ed. Fort Worth: Horcourt College Pub., 2002.

MLA Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing: Concepts, Strategies & Cases. 2nd ed. Fort Worth: Horcourt College Pub., 2002.

Warning: These citations may not always be 100% accurate.