Essentials of services marketing : concepts, strategies & cases
| Main Author: | Hoffman, K. Douglas |
|---|---|
| Other Authors: | Bateson, John E. G |
| Published: |
Fort Worth:
Horcourt College Pub.,
2002.
|
| Edition: | 2nd ed. |
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD9980 5 H63 2002 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000009098 | OPEN SHELF | BOK | AVAILABLE |
| 0000012776 | OPEN SHELF | BOK | AVAILABLE |