Basic marketing research

Main Author: Churchill, Gilbert A
Published: Fort Worth: Dryden Press, 2001.
Edition: 4th ed.
Series: The Dryden Press series in marketing
Subjects:
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020 |a 0030211042 (hbk.)  
020 |a 9780030211041  
090 0 0 |a HF5415.2   |b .C48 2001 
100 1 |a Churchill, Gilbert A  
245 1 0 |a Basic marketing research   |c Gilbert A. Churchill, Jr. 
250 |a 4th ed. 
260 |a Fort Worth:   |b Dryden Press,   |c 2001. 
300 |a xvii, 830 p.:   |b col. ill.;   |c 29 cm. 
490 0 |a The Dryden Press series in marketing 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
999 |a 0000009136  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam