Basic marketing research
| Main Author: | Churchill, Gilbert A |
|---|---|
| Published: |
Fort Worth:
Dryden Press,
2001.
|
| Edition: | 4th ed. |
| Series: |
The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: |
xvii, 830 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030211042 (hbk.) 9780030211041 |