APA Citation

Churchill, G. A. (2001). Basic marketing research (4th ed.). Fort Worth: Dryden Press.

Chicago Style Citation

Churchill, Gilbert A. Basic Marketing Research. 4th ed. Fort Worth: Dryden Press, 2001.

MLA Citation

Churchill, Gilbert A. Basic Marketing Research. 4th ed. Fort Worth: Dryden Press, 2001.

Warning: These citations may not always be 100% accurate.