Qualitative market research : a comprehensive guide

Main Author: Mariampolski, Hy
Published: Thousand Oaks: Sage Pub., 2001.
Subjects:
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100 1 |a Mariampolski, Hy  
245 1 0 |a Qualitative market research :   |b a comprehensive guide   |c Hy Mariampolski. 
260 |a Thousand Oaks:   |b Sage Pub.,   |c 2001. 
300 |a xiii, 312 p.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Qualitative research  
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
999 |a 0000010955  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam