Qualitative market research : a comprehensive guide
| Main Author: | Mariampolski, Hy |
|---|---|
| Published: |
Thousand Oaks:
Sage Pub.,
2001.
|
| Subjects: |
| Physical Description: |
xiii, 312 p.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0761969446 0761969453 |