Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
| Main Author: | Kumar, Nirmalya |
|---|---|
| Other Authors: | Kotler, Philip |
| Published: |
Boston:
Harvard Business School Press,
2004.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 K85 2004 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000011136 | OPEN SHELF | BOK | AVAILABLE |