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| LEADER |
00661cam a2200181 7i4500 |
| 001 |
0000002202 |
| 005 |
20170218090000.0 |
| 020 |
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|a 1591392101 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .K85 2004
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| 100 |
1 |
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|a Kumar, Nirmalya
|
| 245 |
1 |
0 |
|a Marketing as strategy :
|b understanding the CEO's agenda for driving growth and innovation
|c Nirmalya Kumar.
|
| 260 |
|
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|a Boston:
|b Harvard Business School Press,
|c 2004.
|
| 300 |
|
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|a xv, 270 p.:
|b ill.;
|c 24 cm.
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Strategic planning
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| 700 |
1 |
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|a Kotler, Philip
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| 997 |
|
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000011136
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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