Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
| Main Author: | Kumar, Nirmalya |
|---|---|
| Other Authors: | Kotler, Philip |
| Published: |
Boston:
Harvard Business School Press,
2004.
|
| Subjects: |
| Physical Description: |
xv, 270 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1591392101 (hbk.) |