APA Citation

Kumar, N., & Kotler, P. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Boston: Harvard Business School Press.

Chicago Style Citation

Kumar, Nirmalya, and Philip Kotler. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004.

MLA Citation

Kumar, Nirmalya, and Philip Kotler. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.