Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Main Author: | Kumar, Nirmalya |
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Other Authors: | Kotler, Philip |
Published: |
Boston:
Harvard Business School Press,
2004.
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Subjects: |
1st Floor, Shah Alam
Call Number: |
HF5415 K85 2004 |
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Accession No | Item Category | SMD | Status | Notes |
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0000011136 | OPEN SHELF | BOK | AVAILABLE |