Project marketing : beyond competitive bidding

Main Author: Cova, Bernard
Other Authors: Ghauri, Pervez N, Salle, Robert
Published: Chichester: John Wiley & Sons, 2002.
Subjects:
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020 |a 0471486647 (pbk.)  
020 |a 9780471486640  
090 0 0 |a HD69.P75   |b C68 2002 
100 1 |a Cova, Bernard  
245 1 0 |a Project marketing :   |b beyond competitive bidding   |c Bernard Cova, Pervez N.Ghauri, Robert Salle. 
260 |a Chichester:   |b John Wiley & Sons,   |c 2002. 
300 |a x, 223 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Project management  
650 0 0 |a Marketing  
700 1 |a Ghauri, Pervez N  
700 1 |a Salle, Robert  
997 |a Business & Accountancy, Faculty 
999 |a 0000011171  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam