Project marketing : beyond competitive bidding
| Main Author: | Cova, Bernard |
|---|---|
| Other Authors: | Ghauri, Pervez N, Salle, Robert |
| Published: |
Chichester:
John Wiley & Sons,
2002.
|
| Subjects: |
| Physical Description: |
x, 223 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471486647 (pbk.) 9780471486640 |