rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Customize the brand
    sub title: make it more desirable and profitable
  name:
    name part: Nilson, Torsten H
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Chichester
    publisher: John Wiley & Sons.
    date issued: 2003
    issuance: monographic
  physical description:
    extent: xi, 179 p.: ill.; 24cm.
  note: Torsten H. Nilson.
  note: Includes index
  subject:
    topic: Market segmentation
  subject:
    topic: Brand name products
  subject:
    topic: Trademarks
  identifier: 0470848227 (hbk.)
  record info:
    record change date: 20170218090000.0
    record identifier: 0000002054