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| LEADER |
00632cam a2200193 7i4500 |
| 001 |
0000002054 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0470848227 (hbk.)
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| 090 |
0 |
0 |
|a HD69.B7
|b N58 2003
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| 100 |
1 |
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|a Nilson, Torsten H
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| 245 |
1 |
0 |
|a Customize the brand :
|b make it more desirable and profitable
|c Torsten H. Nilson.
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| 260 |
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|a Chichester:
|b John Wiley & Sons.,
|c 2003.
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| 300 |
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|a xi, 179 p.:
|b ill.;
|c 24cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Market segmentation
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| 650 |
0 |
0 |
|a Brand name products
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| 650 |
0 |
0 |
|a Trademarks
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000011173
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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