Customize the brand : make it more desirable and profitable
| Main Author: | Nilson, Torsten H |
|---|---|
| Published: |
Chichester:
John Wiley & Sons.,
2003.
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| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xi, 179 p.: ill.; 24cm. |
| ISBN: |
0470848227 (hbk.) |