Value-based marketing for bottom-line success : 5 steps to creating customer value
by: De Bonis, J. Nicholas
Published: (2003)
New consumer marketing : managing a living demand system
| Main Author: | Baker, Susan |
|---|---|
| Other Authors: | Bass, Margrit |
| Published: |
Chichester:
John Wiley & Sons,
2003.
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| Subjects: |