New consumer marketing : managing a living demand system
| Main Author: | Baker, Susan |
|---|---|
| Other Authors: | Bass, Margrit |
| Published: |
Chichester:
John Wiley & Sons,
2003.
|
| Subjects: |
| Physical Description: |
xiii, 204 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0470844825 (hbk.) |