Electronic marketing : integrating electronic resources into the marketing process

Main Author: Reedy, Joel
Other Authors: Schullo, Shauna
Published: Mason: Thomson/South-Western, 2004.
Edition: 2nd ed.
Subjects:
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090 0 0 |a HF5415.1265   |b .R44 2004 
100 1 |a Reedy, Joel  
245 1 0 |a Electronic marketing :   |b integrating electronic resources into the marketing process   |c Joel Reedy, Shauna Schullo. 
250 |a 2nd ed. 
260 |a Mason:   |b Thomson/South-Western,   |c 2004. 
300 |a xxii, 570 p.:   |b ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Internet marketing  
650 0 0 |a Telemarketing  
700 1 |a Schullo, Shauna  
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