Electronic marketing : integrating electronic resources into the marketing process
| Main Author: | Reedy, Joel |
|---|---|
| Other Authors: | Schullo, Shauna |
| Published: |
Mason:
Thomson/South-Western,
2004.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxii, 570 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324175957 9780324175950 |