Entrepreneurial marketing : real stories and survival strategies

Main Author: Buskirk, Bruce D
Other Authors: Lavik, Molly
Published: Mason: Thomson, South-Western, 2004.
Subjects:
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020 |a 0324158637 (pbk.)  
020 |a 9780324158632  
090 0 0 |a HF5415   |b .B87 2004 
100 1 |a Buskirk, Bruce D  
245 1 0 |a Entrepreneurial marketing :   |b real stories and survival strategies   |c Bruce Buskirk, Molly Lavik. 
260 |a Mason:   |b Thomson, South-Western,   |c 2004. 
300 |a xlii, 245 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Entrepreneurship  
700 1 |a Lavik, Molly  
997 |a Business & Accountancy, Faculty 
999 |a 0000011038  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam