Entrepreneurial marketing : real stories and survival strategies
| Main Author: | Buskirk, Bruce D |
|---|---|
| Other Authors: | Lavik, Molly |
| Published: |
Mason:
Thomson, South-Western,
2004.
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| Subjects: |
| Physical Description: |
xlii, 245 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324158637 (pbk.) 9780324158632 |