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| LEADER |
00742cam a2200193 7i4500 |
| 001 |
0000001966 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0071403299 (hbk.)
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| 090 |
0 |
0 |
|a HD69.B7
|b G57 2004
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| 100 |
1 |
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|a Gregory, James R
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| 245 |
1 |
4 |
|a The best of branding :
|b best practices in corporate branding
|c James R. Gregory.
|
| 260 |
|
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|a New York:
|b McGraw-Hill,
|c 2004.
|
| 300 |
|
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|a xvi, 224 p.:
|b ill.;
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management --
|x Case studies
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000009784
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
| 999 |
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|a 0000011120
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
