The best of branding : best practices in corporate branding
| Main Author: | Gregory, James R |
|---|---|
| Published: |
New York:
McGraw-Hill,
2004.
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| Subjects: |
| Physical Description: |
xvi, 224 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071403299 (hbk.) |