The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

Main Author: Hughes, Arthur Middleton
Published: New York: McGraw-Hill, 2003.
Subjects:
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020 |a 0071363661 (hbk.)  
090 0 0 |a HF5415.126   |b .H83 2003 
100 1 |a Hughes, Arthur Middleton  
245 1 4 |a The customer loyalty solution :   |b what works (and what doesn't) in customer loyalty programs   |c by Arthur Middleton Hughes. 
260 |a New York:   |b McGraw-Hill,   |c 2003. 
300 |a xix, 364 p.:   |b ill;   |c 24 cm. 
504 |a Includes index 
650 0 0 |a Customer loyalty programs  
650 0 0 |a Database marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000011148  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam