The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
| Main Author: | Hughes, Arthur Middleton |
|---|---|
| Published: |
New York:
McGraw-Hill,
2003.
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| Subjects: |
| Physical Description: |
xix, 364 p.: ill; 24 cm. |
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| Bibliography: |
Includes index |
| ISBN: |
0071363661 (hbk.) |