Prinsip pemasaran
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary, Ghazali Jaffar, Ahmad Azmi Mohd. Ariffin, Norjaya Mohd. Yasin |
| Published: |
Petaling Jaya, Selangor:
Prentice Hall,
2000.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xiv, 648 p.; 30 cm. |
|---|---|
| ISBN: |
9789839236309 983923630X (pbk.) |