Marketing research : an applied orientation

Main Author: Malhotra, Naresh K
Published: Upper Saddle River, N.J.: Prentice Hall International, 1999.
Edition: 3rd ed.
Subjects:
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020 |a 0130131628 (pbk. ; international ed)  
020 |a 9780130131621  
090 0 0 |a HF5415.2   |b .M55 1999 
100 1 |a Malhotra, Naresh K  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 |a 3rd ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall International,   |c 1999. 
300 |a xxvi, 115 p.:   |b ill.;   |c 25 cm. 
500 |a Includes index 
650 0 0 |a Marketing research --   |x Methodology  
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000008717  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000028280  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000035857  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam