Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh K |
|---|---|
| Published: |
Upper Saddle River, N.J.:
Prentice Hall International,
1999.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvi, 115 p.: ill.; 25 cm. |
| ISBN: |
0130131628 (pbk. ; international ed) 9780130131621 |