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Ries, Al
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Positioning : the battle for your mind
by
Ries
,
Al
Published 2001
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2
Marketing warfare
by
Ries
,
Al
Published 1986
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3
Positioning : the battle for your mind
by
Ries
,
Al
Published 2001
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4
The fall of advertisement and the rise of PR
by
Ries
,
Al
Published 2002
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Positioning (Advertising)
Advertising
Brand name products
Marketing
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