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Basic marketing : a managerial approach

by McCarthy, E. Jerome
Published 1997

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Basic marketing : a managerial approach

by McCarthy, E. Jerome
Published 1990

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Essentials of marketing

by McCarthy, E. Jerome
Published 1991

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Basic marketing : a global-managerial approach

by McCarthy, E. Jerome
Published 1993

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Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E. Jerome

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Basic marketing : a global managerial approach

by Perreault, William D
Published 2002

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Essentials of marketing : a marketing strategy planning approach

by Perreault, William D
Published 2012

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Basic marketing : a marketing strategy planning approach

by Perreault, William D
Published 2009

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Essentials of marketing : a marketing strategy planning approach

by Perreault, William D
Published 2015

Other Authors: '; “...McCarthy, E. Jerome...”