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Lancaster, Geoff
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1
Introduction to marketing : a step-by-step guide to all the tools of marketing
by
Lancaster
,
Geoff
Published 1999
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2
Marketing made simple
by
Lancaster
,
Geoff
Published 2002
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3
Selling and sales management
by
Jobber, David
Published 2003
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4
Research methods : a concise introduction to research in management and business consultancy
by
Crowther, David
Published 2009
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