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Belch, George E
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Advertising and promotion : an integrated marketing communications perspective
by
Belch
,
George
E
Published 2004
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2
Advertising and promotion : an integrated marketing communications perspective
by
Belch
,
George
E
Published 2008
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3
Advertising and promotion : an integrated marketing communications perspective
by
Belch
,
George
E
Published 2012
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Advertising and promotion : an integrated marketing communications perspective
by
Belch
,
George
E
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Advertising
Communication in marketing
Sales promotion
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